Talk:Colgate/@comment-78.144.148.85-20121126185853/@comment-71.191.34.166-20121203060252

Colgate was chosen over Aquafresh and others because it is actually a person's name, a person who founded Colgate-Palmolive, and used his fortune to found and endow Colgate University. Colgate-Palmolive is one of the few companies to get PETA's support for stopping animal testing, they've re-built a factory as LEED silver, and they have cultivated a healthy workplace for diversity and mothers.

Basically it's a company that has recently redeemed itself to live up to a family legacy embracing virtues that are in line with the show.

So... that's why Colgate.