Bronies: The Extremely Unexpected Adult Fans of My Little Pony

BronyCon: The Documentary is an upcoming documentary about the summer 2012 edition of BroNYcon as well as the Friendship is Magic fandom as a whole. It collaborates with a number of people who are or used to be involved with the show and is financed via crowdfunding.

History
John de Lancie, who voiced Discord in The Return of Harmony, decided to make a documentary about bronies after viewing a news report on the fandom which "upset" him. . He had already been discussing the idea of making such a documentary earlier with Michael Brockhoff, a producer he had worked with before. They brought Laurent Malaquais on as director and BronyCon chair Zebranky (Andrew Brockert) as executive producer and filmed a Kickstarter pitch, advertising the project as "respectful, insightful, and very entertaining" and explaining that "bronies deserve a chance to show us who they really are and why they've chosen to become fans". The Kickstarter page went live on May 14, 2012, and the original goal of $60,000 was met on May 16.

On May 27, it was announced that Tara Strong (the voice of Twilight Sparkle) and Lauren Faust (the creator of 'Friendship of Magic and showrunner during its first season) had joined the project. The announcement was accompanied by a call to get the pledges to $200,000 in order to broaden the scope of the documentary. One of the reasons broached for the the expansion was the possibility of flying to various places to interview brony "celebrities" (like The Living Tombstone, who has been mentioned specifically). The project passed $120,000, twice the original amount, on May 28.

Interaction with fans
A blogspot-hosted blog went up within a day of the Kickstarter launch, giving fans and potential backers the opportunity to share interesting stories of related to the fandom, suggest topics the documentary ought to pursue and fan projects the crew ought to know about. A casting call was posted to the Kickstarter page, announcing that the crew were looking for a variety of con attendees to interview, such as a soldier and a couple brought together by their shared interest in the show.

The same day that Tara Strong and Lauren Faust's involvement was announced, all of the producers participated in a live chat/stream, answering questions from the viewers.